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The speed of information transfer demanded by modern living is pushing video production companies to aim for and achieve more rapid turnaround times. At a recent Streaming Media East Conference. Louis Broom Manager of SMSGH World Wide Creative Services Division of Microsoft described how his company has pushed video production turn around time, to as little as one business day.

Broom outlined 3 major steps in each production process, rapid capture, with on the fly editing decision list created at the time of the capture, and made part of the file. A well defined work flow process is set up, so that every phase of post capture production goes rapidly and smoothly culminating in step three, the deliverable.

Throughout the talk, Broom emphasized the essential importance of using the latest up to date equipment, “the bigger the better.” Better equipment not only produces higher resolution and superior quality display, it also frequently saves steps. For example, using a machine which gives instant compression codecs feedback, permits making adjustments to the file profiles on the fly.

A lot of Broom’s work is in the demo field. He emphasized the importance of creating demos that can be viewed on different sized screens. While he prefaced his remarks by noting this may be a little far seeing, his company is already preparing for more and more use of mobile devices for viewing. He gave the example of a salesman, who can download data once a day on his ipod, and then view demos on the ipod screen. To meet these needs, the editing staff at SMSGH take advantage of zoom and sweep shots, being sure that the presenter and the pointer are always in the relevant part of the screen. This way, even a viewer on a pod or other small screen can easily follow the information being presented in the demo.

Standard equipment used at SMSGH includes PCI slot cards providing rapid hardware installation, RTB vision cards for the highest quality display, and E-MU audio cards. With all of the latest equipment, his company is prepared for the challenge of capturing a video from an “older” video machine such as the Vista. The important point is always, bringing into play whatever it takes to make the capture as quickly as possible.

When working with material presented early in the day, SMSGHs studios can have the video ready for review by evening. If the project is being farmed out to Shanghi, they can transfer the video and let Shanghai make the review while SMSGH technicians sleep. The next morning, just one business day into the project, SMSGH receives the review makes the final changes, and has the deliverable ready in one business day. Pretty quick!

Thanks to Winmax Video of California for presenting this report. Winmax is a Video Production company producing corporate videos, trade show video , restaurant video, and other business videos, with a rapid turn around time.

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Out of so many things that RFID (Radio Frequency Identification Device) can benefit human being, the main benefit is the increase in productivity.

In today industry, handling of material is the primary or secondary efficiency. A library can easily checkout book at a much faster process without going through opening and stamping books that need to be checkout. Obviously this is a dramatic reduction in the steps required during checkout.

For instant like a library with RFID fully implemented, the system can replace a complicated checkout process or system. The patron walks past the exit sensors, the information is read off the smart card right from the patron’s pocket and the items are checked out. No contact with human being, no need to interact with a station of any kind.

The RFID system also has the potential to use a smart card to increase services to patrons. Information can be embedded in the card including profile or other information useful at the checkout or other library service desks.

Obviously with the installation of security addition into the RFID tag then the checkout stations become far more user friendly. All items can be checked out using the self checkout units as no electromagnetic desensitizing occurs that can damage sensitive audiovisual material. Also, this could eliminate barcode system and barcode technology is no longer necessary.

Other than that, tracking of lost items, identify quickly of the shelf reading and all work associated with checking the shelves becomes much easier using the portable readers. Scan at shelf and the reader will tell what you have on the shelf and what title of books you have on the library shelf. RFID allows taking item inventory right in the stacks rather than having to remove the items from the shelves. It also enables quick shelf reading, re-shelving, sorting, searching, weeding and exception finding.

Book check in becomes far more efficient as entire bins of books can be checked in by moving the bin through a large reader or scanning a truck of books with a portable reader. This process reduces handling of returned material by several steps.

RFID is enabling a higher level of auto-pilot in the library. With no special item orientation required or scans line to find, customers enjoy an extremely high self-service success rate. They can check materials out of the library and back in quickly and easily by themselves. The greater the self-service in the library, the more time staff can devote to personal customer service.

Before making the decision to implement RFID technology, a library should research reputation RFID package in the library industry. How long has the company been working with the library industry? What other types of products do they offer and how many customers do they have? Are their products UL-Certified? Do they stand behind their products? Do they offer a flexibility of bar codes migration to RFID technology? What type of guarantees do they offer?

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